Selling Your Home
90 Day Seller Forecast
When is the Best Time to Sell Your Home?
Sellers in our real estate market often ask us what the best time of year is to sell their properties. This is an interesting question because we actually sell properties every month of the year. In fact, there really is not much change in values from one season to the next unless the market is in an upward or downward trend.
Typically the biggest factor in choosing when to list a property relates to the seller's time frame for closing. It is important to determine how long it is taking similar properties to receive offers, based on their average days on market. In general, selling in 30 days means that you are either selling a very high-demand property with very little competition, or you are pricing it right at the price it should sell, and are not willing to negotiate. Selling this quickly can be an attractive scenario depending upon your situation.
If you are looking for a sales time frame from three to six months, let's look at how the time of year can affect you. (By the way, the time of the year actually affects the way that a property should be marketed more than the salability of the actual property.) A professional agent will know what kind of buyers to market the property to, based on the time of year.
- WINTER BUYERS: These can be highly motivated buyers; often because of a move that just happened. Usually have less time to make a decision and are less concerned with details. Are more concerned with getting something that fits their general parameters.
- SPRING BUYERS: Starting the process early to move in during the early and mid summer months. Many times they are families that are looking for a property to purchase after the school year ends. Sometimes have another property to sell and can be lured away from other sellers properties by offering to pay closing costs or other incentives.
- SUMMER BUYERS: Similar to spring buyers they are often families trying to get into a property prior to the school year beginning. It is a great time to woo buyers. Homes look their best from a curb appeal perspective. The grass has been growing for a while and all of the landscaping is grown out. Also, because of vacations, etc.; many buyers are in very good spirits.
- FALL BUYERS: Fall is a very good time to have a property on the market because those buyers that are looking may be very motivated. There is so much going on in the fourth quarter that the people who are looking at homes often are not tire kickers. This is also a time of year that many people take their homes off the market, so there is less inventory, which is great because you have very motivated buyers looking at a time when there are fewer available properties.
It's important to remember that every property is different, but selling for the most money starts with knowing your audience and having a poweful marketing plan to attract the most motivated buyers.