Selling Your Home
Top Property Selling Tips
The difference between a property that sells and a property that fails to sell typically lies in differences between the marketing plans that were used in presenting the property. We believe these are the three critical factors at the heart of successful marketing plans:
- Knowing Your Buyer’s Audience: there is no one-size-fits-all to marketing properties. The marketing plan must be tailored to attract the right type of buyer for your property. Many agents will mistake marketing success as quantity vs. quality. They will consequently waste thousands of dollars (sometimes monthly) marketing their properties to an audience that is not looking for that property. A carefully written marketing plan for each type of property assures that quality leads come in for that property.
- Marketing Expertise: There is no substitute for market knowledge. The days of simply looking at a comparative market analysis (CMA) to determine pricing and selling strategy are over. Many agents still rely solely on a CMA to guide their sellers and it costs sellers thousands in the process. Now, obviously pricing a property correctly is important, however, you have to take into account the trends that are surrounding that particular property. We analyze numerous factors that affect your property's value, and the timing of your sale. A marketing strategy based only on a market analysis of old sales could cause a seller to leave money on the table or, even worse, to misinterpret the market and fail to sell their property at all.
- A Well Built Pipeline: We continuously build our pipeline. By being strategic in our marketing efforts, which generates many leads, we have developed a large database of potential buyers for future properties that we list. Most agents are looking for a quick sale. Instead of focusing on the client's long-term goals they are looking for a quick commission and then moving on. We invest a lot of time and money into generating those buyer leads. Historically, we know that many of the leads we generate today will not be ready to buy for 6 to 9 months. Because of the technology and follow-up strategies that we use, we are able to grow those leads into buyers that are writing contracts with us, on our properties, when they are ready. This creates a massive pipeline for me to utilize immediately when we have a new property available. It's not uncommon for our listings to sell very quickly because they are exactly what one of our buyers leads from 6 months ago is looking for today.